Eating Better

Update!

We relaunched the website in 2019 with a brand new look - we've updated the screenshots below to show the new design.

As part of the relaunch we created a new designscape for EB which covers all aspects of the website. You can see that design scape here (pdf 1.2Mb).

We also created an interactive 'roadmap' showing actions we can all take towards more sustainable eating. Of course we made sure the infographic was accessible to all.

Screenshot of the Better by Half interactive roadmap.

Eating Better is a new alliance to help create an eating better food revolution.

The aim is to promote a fair, green and healthy world by addressing food that’s better for us and for the planet.

The alliance is made up from a wide range of charities and special interest groups; including Friends of the Earth, WWF UK, Oxfam, the RSPB and a whole lot more.

This was a brand new campaign so we needed to bootstrap the whole project, from logo and branding, through digital communications strategies and technical requirements, design and implemenation. All on a tight budget of course.

We had a great time developing the brand - working with the clients to get from their initial title of The Sustainable Diets Coalition to something we hope is a little snappier and creating a brand that met all the requirements of such a wide range of supporters.

Screenshot of the Eating Better homepage.

Screenshot showing the website navigation

The website uses a content management system which allows management of all the partner organisations as well as the usual blogging, content update facilities and integration with newsletter and social media. The site uses a responsive template of course so looks great on mobile devices.

The campaign has been very successful with support from MPs and celebrities and we're really pleased to have been a part of its success.

Thank you so much for working with us to design and deliver a fantastic website, as you know we’ve had really positive feedback on it.