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Vegcurious is a social movement set up by Eating Better and their partners and launched on The Drum's Do It Day to encourage men to discover the amazing taste and nutritional possibilities of vegetables (mmm broccoli).

We had a single day to pull together a campaign. It was hectic but a lot of fun.

We created a single web page application that encorporated video, recipes and a Twitter wall.

Here's a great picture (via @misformiles ) of an ad for the campaign in Picadilly Circus.

The VegCurious campaign on a billboard in Picadilly Circus

A screenshot of the site showing the 'Leeks on Fleek' catch phrase and a cartoon of a buff man with hair made of leeks.